web design

site map

Project concept proposal

This project is introduce and improve "The ship" website.
The ship is 3 decades ago in Malaysia entrepreneurs were understandably hesitant of venturing
into the western food restaurant business. They were still trying to wean themselves
from the influences of their pre-independence colonial masters and to rediscover
their local Asian values.

Nevertheless, there were these young restauranteurs who believed that good food always
crosses cultures and prejudices, and appeals to discerning consumers. Mr. Foo Hee Hoon,
Mr. Foo Hee Loon and other partners almost single-handedly took on the formidable challenge
to start The Ship restaurant (The Ship), opening at Jalan Sultan Ismail what was later to become one of the many more outlets all over Malaysia. Although it wasn't exactly smooth sailing all the way, there was never a doubt that its captain at the helm was steadily steering it towards sure success.

uniform
Complementing the theme is service provided by captains and crews in maritime uniform. Such is the attraction of The Ship that it is common for foreign visitors of the country to seek its whereabouts. The Ship has, by word of mouth, contributed in making Malaysia a popular tourist destination. This, too, is just another indication of The Ship sailing on to greater heights. If imitation is a form of flattery, The Ship must be doing something right, because many others have since followed suit with western restaurants sprouting up everywhere. In the face of growing competition, The Ship not only confidently hold on to its own premier position but has since expanded further with 5 more outlets at strategic locations, and more are being planned. More importantly, each of these outlets has proven a tremendous success story in its own right

Not one to rest on its laurels, the founder of The Ship's understanding of local consumers' preference has kept him ahead of competitors. The booming economy in the late 1980s contributed to Malaysia consumers expecting more than a good meal alone, so The Ship introduced live musical entertainment to its selected outlets, bringing in the concept of wine, dine and be entertained. Customers' response was nothing short of fantastic, and musical entertainment has since become a favourite, regular part of The Ship

Complementing the theme is service provided by captains and crews in maritime uniform. Such is the attraction of The Ship that it is common for foreign visitors of the country to seek its whereabouts. The Ship has, by word of mouth, contributed in making Malaysia a popular tourist destination. This, too, is just another indication of The Ship sailing on to greater heights. If imitation is a form of flattery, The Ship must be doing something right, because many others have since followed suit with western restaurants sprouting up everywhere. In the face of growing competition, The Ship not only confidently hold on to its own premier position but has since expanded further with 5 more outlets at strategic locations, and more are being planned. More importantly, each of these outlets has proven a tremendous success story in its own right.